About the Founder

Simon Gooch graduated in 1994 with an HND in Computer Studies from Anglia Polytechnic University in Cambridge and then in 2001 with an MBA from the Open University. He has worked for companies such as UUNET, Zeus Technology and PIPEX Internet in sales (direct, indirect and partner), project management and senior product management roles.

Simon has implemented a number of key products and projects using standard project management methodologies such as PRINCE2 and became a member of the Chartered Management Institute in 2001.

Return On Investment (ROI): Are you unsure why your customers should buy your products or services? Know there are benefits but you cannot quantify them? Further still, can you tell your customers whether they will see a return on investment by buying from you?

Anatomise will work with you to understand your products and services, build commercial models which state in black and white their return on investment to you and your customers. We give your salespeople an effective tool to close more business.

Project Management: Is your company starting many projects, finishing few of them, and for those that are still live, are you unsure of their progress?

Using tried and tested project management methods, we will help you to plan your projects, track them and ensure that they are completed on time and within budget, working as the project lead or assisting your project manager.

Product & Business Analysis: Your Finance team can put together balance sheets, profit & loss accounts, cashbooks and cash-flow forecasts, but do they have the resources to perform any 'real world' business analysis on existing or new products and services?

We will perform a product analysis to provide an objective picture of your offerings, and give sound commercial advice on major product management decisions. We will show you how to use these models so that they can be utilised over and over again to monitor the success of your business.

Time Management: Do you find your employees are not using their time productively, but the thought of hiring a training consultant, who is interested only in selling time management binders and paper, sounds like a costly exercise?

Anatomise run a time management course for employees at any level in your organisation to organise themselves to be more effective and efficient whilst at work. We do not believe in 'one system fits all' and therefore work with both individuals and small teams to create workable solutions to increase productivity, using tools already available to most employees. Training can be done outside office hours if required.

Who Do We Help?

Business Managers
Often business managers require an objective view on their organisation. We can provide impartial advice in key business areas to help you more effectively manage your business.

Product Managers
Typically, product managers are either technical, or marketing focused. We provide product services which focus on the important commercial issues surrounding your portfolio.

Project Managers
Many project managers find themselves in the role by default because they are the best person for the job. Anatomise will assist you to implement standard project management methodologies which you can use for future projects too.

Sales Managers
Salespeople tend to have presentations, proposals and pricelists in their kit bag. We will arm them with portable ROI models enabling them to prove the business case to your existing and potential customers for your products and services.